Stations looking to add interactive features to their website should consider giving CoveritLive a try. CoveritLive is a “live blogging” platform that can be used to host real-time conversations between stations and their online audiences. We’ve just added a new guide to using CoveritLive to our roster of web tools.
In recent years, there has been much discussion about how public media can better incorporate audiences into the content it creates. There are examples of audience assisted journalism, crowd sourcing of information and ideas, and harnessing user-generated content. All valuable, but often overlooked is the simple act of providing regular online forums where users can interact in real-time with each other and with station personnel. CoveritLive offers an online approach to audience participation that mirrors the broadcast call-in show.
I do want to note that CoveritLive is one of many tools that allow online publishers to interact with their audience in real time. But in researching the available options and talking with stations that use CoveritLive, it became clear that it is the best fit for most public media outlets at this time. You can expect more innovation and new services to emerge in this space, and I would like to point out two others to keep an eye on.
Google Wave – Google Wave is still in limited beta release, but many media outlets are experimenting with using this new communication and collaboration platform. The Red Eye, a free Chicago daily paper (owned by the Chicago Tribune) has begun to use Google Wave for daily live chats with its audience. After a few successful trials, they now conduct a 30 minute public wave each weekday, usually around the topic of that day’s cover story.
Disqus – Another service to watch is Disqus, a commenting platform you can integrate into your station website. It offers real time updates to comment threads and has the ability to connect related conversations from various pages on your site that may otherwise live in isolation of one another. A service like Disqus has the most potential for stations websites that have an active commenting user base.
If you have any questions about getting started with CoveritLive (or the other tools mentioned), feel free to contact the FluPortal team. We will be happy to lend a hand.












