Facebook is the most popular social network in the United States, and according to a recent survey, nearly half of pubic media audiences are using the service. Many stations have already created Facebook profiles and are connecting with their fans on the site. Facebook also offers a set of tools that makes it possible to integrate social networking features directly on your station’s website.
FluPortal has published a guide to using Facebook in your H1N1 coverage. Facebook can enhance your H1N1 reporting and online capabilities in numerous ways, from helping you crowdsource story ideas to facilitating online discussions about the pandemic. And placing your content within Facebook’s social stream can dramatically expand the reach of your H1N1 coverage.
During crisis situations, Facebook can be a vital link to your audience to communicate critical, time-sensitive information. Social media is most effective during crises when organizations have an established and active presence on websites like Facebook. The online relationships you build today will pay off when you need them most.
Whether you’re just getting started with Facebook, or looking to expand your station’s use of the service, FluPortal’s guide to using Facebook can help you assess the tools and options available.
