On October 8th, WXXI-TV’s Second Opinion will broadcast a pre-recorded “H1N1 Special Edition,” in which public-health experts field questions from a studio audience at WXXI in Rochester, NY, and from other PBS viewers throughout the country. The program will be distributed nationally on October 11th.
PRX intern Nilagia McCoy spoke with Norm Silverstein, president of WXXI, about the special. Silverstein said, “We chose a town-hall format for this episode because flu is a highly personal illness. This is why we wanted to hear from not just doctors, but from everyday people as well.” To make the program customizable for local stations, he explained, WXXI will also offer a 30-minute version “that will give stations the option of packaging with a local show to direct people to resources in their community.”
To reach as many people as possible, Silverstein said, “the program will be available on-demand after the fact for online viewing at Second Opinion. WXXI will also provide an audio-only version for public radio stations to download free of charge.”
[Update 29 October 2009: Here's the video of the hour that Kristin Tutino points to in her comments below.]
[wxxitube / YouTube]
H1N1 On-Demand Video for Your Website
WXXI is making available the video embed code via our WXXI Youtube.com channel for your website. This is a great addition to community outreach around H1N1!
Embed the full episode directly into your own site, just click this link and copy the “embed” code below the video description on the right of the page. You can customize the player’s size and border by clicking the gear icon next to the code.