Lots of people are confused right now about the H1N1 vaccine: they don’t know whether they’re eligible for the shot, whether they should get one, or where to find one. These are just a few of many swine-flu issues you can help your audience figure out.
In this fourth (and last) excerpt from the FluPortal webinar, Anne Wilder from the National Center for Media Engagement (NCME) shows you how your station can become a valuable community resource for H1N1. Why, she asks, should you consider doing more than reporting the story? Because your audience trusts you, so you’re well positioned to help — and also because it will increase your value to your listeners/viewers.
Wilder suggests three possible community roles for your station: a connector, a convener, and a collaborator. She walks you through what each involves.
These suggestions, Wilder says, come from successful engagement models that stations have shared with NCME over the last nine years. To learn more, check out NCME’s swine-flu page or contact Wilder directly. You can also find resources that may be useful to your community — like the flu-shot locator — on our states/communities page.
